40 best drugstore beauty products worth the hype

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By Webdesk

As POPSUGAR editors, we independently select and write things we love and think you’ll love too. If you buy a product we’ve recommended, we may receive an affiliate commission, which in turn supports our work.

Even as beauty editors, no matter how many pretty, new lipsticks we add to our collection and luxury serums we test, at the end of the day there will always be a special place in our hearts for our tried-and-true drugstore beauty products. Sure, the world of prestige beauty is bursting with options, but there’s something so satisfying about discovering affordable skincare or makeup that’s so perfect it feels like it’s been plucked straight from your dreams.

Whether it’s a cult favorite treasure recommended to us by a friend or a budget-friendly impulse buy that became a beloved go-to, we can’t take a trip to our local Target, Walgreens, or CVS without grabbing at least one – actually, make two – fillings. From mascaras for mile-long lashes to moisturizers that keep dry patches at bay and shampoo and conditioner duos that really shine, the drugstore aisles are bursting with options.

There are so many affordable brands that deliver quality cosmetics without emptying your wallet. Don’t get us wrong, we love a good pampering moment as much as the next person, but you don’t have to spend a lot of money for everyday things if you’d rather not. If you need more proof of the magic of drugstore beauty products, check out all these celebrity favorites and quickly scroll through #drugstoremusthaves on TikTok with 29.1 million views – you’ll be overwhelmed with options.

Keep scrolling to see the best drugstore beauty products of all time according to our editors’ recommendations. Get ready for a range of foundations, hair masks, eyeliners, cleansers and much more.

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