5 undisputed traditions that we only have thanks to marketing campaigns

2 Social anxiety

People have always been fearful. No one got up one day and said, “I invented a new emotion called fear.” There is even a prayer that goes back 2,000 years and is still recited in churches that reads: “Keep us free from sin and protect us from all fear as we await in joyful hope the coming of our Savior, Jesus Christ. “

However, let’s look at anxiety as a specific mental disorder. We mean social anxiety disorder, one of two different mental conditions to get the appropriate acronym SAD. Social anxiety exploded into the public consciousness in a short period of time. No, we’re not talking about the documented rise in everyone’s emotional distress over the past 15 years. Nor are we talking about the acceptance of social phobia by the psychiatric community, who have instilled it in their own country dsm manual back in 1980. We are only talking about what happened in 1999.

In 1999, the media suddenly started talking about social anxiety, and ordinary people started talking about it as well. That year, the FDA had approved a new drug to treat social anxiety called Paxil. But new drugs are approved all the time without notice. The media really jumped on the social anxiety disorder and Paxil because they were pushed by a PR firm, Cohn & Wolfe, which was hired by Paxil’s maker, Glaxo SmithKline.