AMC+ plans to launch an ad-supported tier later this year

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By Webdesk


As more media companies scramble to boost revenue, AMC+ is the latest to announce an ad-supported version of its streaming service. Parent company AMC Networks announced today that it plans to launch the tier in October 2023.

Pricing details and the exact launch date for the advertising plan are yet to be announced. The new offering will be sold to advertisers in the company’s pre-release presentation for 2023-2024.

AMC+ currently costs $8.99 per month and bundles content from AMC, BBC America, IFC Films Unlimited and Sundance Now, along with AMC-owned niche streamers like Acorn TV and Shudder. Popular content includes shows like “The Walking Dead” and “Mad Men.”

“This is a big moment for AMC Networks and for our advertising partners, as it not only creates a fully ad-supported distribution ecosystem, but also enables advertisers to market our shows, genres and franchises in a much more comprehensive and impactful way. to buy.” Kim Kelleher, chief commercial officer of AMC Networks, said in a statement. “With our new series content, library titles, and other targeted streaming platforms all bundled into AMC+, partners can go beyond individual shows and even series and choose to “own” entire genres and franchises, sending messaging to audiences, no matter what they look or where. We’ve never before been able to deliver this level of overwhelming yet highly targeted reach in such an effective and comprehensive way.”

The announcement comes on the heels of Disney+ and Netflix launching their own cheaper ad-supported tiers. Overall, AMC+ joins several streaming services that have already embraced advertising, including Max (formerly HBO Max), Discovery+, Hulu, Paramount+, and Peacock.

In November 2022, AMC Networks chairman James Dolan admitted that his streaming company was not making enough to make up for the loss of revenue from its traditional cable channels.

“We believed that losses from cable cutting would be offset by gains in streaming… This has not been the case,” Dolan wrote in a memo to staff.

In the memo, the company announced layoffs that would affect 20% of its workforce. Notably, AMC Networks CEO Christina Spade stepped down after less than three months in the position.

It’s probably the company’s hope that a new ad-supported layer will help attract more AMC+ subscribers. In Q4 2022, AMC Networks reported a total of 11.8 million paid streaming subscribers across all of its streamers: AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK, and HIDIVE.



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