Are pregnancy announcements going out of style?

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By Webdesk


Pregnancy announcements are a fun tradition that many parents-to-be have taken part in to share their joyful news with family and friends. From heartfelt social media posts to creative photo shoots, announcing a pregnancy has been a milestone many parents-to-be look forward to, and social media allows even strangers to join in the excitement.

Lately, however, it feels like there’s been a noticeable shift online with regards to pregnancy announcement posts. More and more people choose not to announce their pregnancy online at all. Instead, those parents decide to share the news on social media only after their baby is born — a baby announcement instead of a pregnancy announcement.

Probably the most famous recent example of not announcing pregnancy until birth is when Kylie Jenner was expecting her first baby, Stormi. She kept a low profile throughout her pregnancy, only sharing the news with the world that she had a baby some time after her daughter was born. Her reason was that she wanted to make sure she was taking care of herself and kept her stress levels low during her pregnancy.

While Jenner’s decision felt like a unique one at the time, more celebs have since followed suit: Scarlett Johansson and Colin Jost, Emmy Rossum and Sam Esmail, and Nessa Diab and Colin Kaepernick have all “hard-launched” their babies after giving birth to their pregnancies. have hidden online, just to name a few.

Whether or not to announce a pregnancy is a very personal choice. But we were curious as to why anyone chooses to wait until their baby is born to announce or share the news online rather than sharing it during pregnancy.

Why do some people avoid the pregnancy announcement post?

Linda Kondilis, PhD, a reproductive health psychologist and founder of Orama Wellness, tells POPSUGAR that one of the reasons people may choose to keep their pregnancy news off social media is because there’s more awareness about how that news might come across — or whom the news might inadvertently hurt.

“Many of my patients who have struggled to conceive are hesitant or refuse to post their pregnancy announcement online because they know how emotional it can be for their community who are still trying to conceive,” she says.

“Many people who haven’t had any difficulty getting pregnant know someone who has,” adds Dr. Congrats. “Whether there is a medical challenge or not, people are more aware that their community is going through financial, emotional and physical stressors to have children.”

Dr. Kondilis explains that whether a person is aware of the potential emotions of someone around them or whether they are protective of their own emotions, “many people feel more comfortable [their baby news] once they give birth.”

We wanted to learn more about how people decided how much of their pregnancy journeys to share online. So we asked a number of parents if they decided to post pregnancy announcements online and why they went that route. Here’s what we discovered.

Pro Pregnancy Announcement Post

“I posted, but I also wanted to enjoy telling people in person.”

“I shared my pregnancy news online for all three of my pregnancies. [But] with each one, I waited later and later to share the news on social media because I wanted to enjoy telling more people in other ways, like in person or through a Christmas card,” Olivia DeLong, senior health editor at BabyCenter, tells POPSUGAR.

“I wanted to share something, but the pressure is off to do something comprehensive.”

“I think pregnancy announcements aren’t necessarily out of style, and a lot of people are getting creative and doing them. I think there’s a mindset now that it doesn’t have to be so elaborate if Pinterest doesn’t have to be perfect or even happen at all,” Kim Perry, a certified personal trainer in Florida, tells POPSUGAR. “Instead, people are waiting [until] later in their pregnancy or not at all! I like that people don’t feel pressured anymore. I shared because I had a large audience that was my community. I really wanted to share and I did when I was ready.”

“I waited until the second trimester, but I liked being able to break the news all at once.”

“Yeah, but not until I was in my second trimester. My first pregnancy ended up being ectopic. I hadn’t shared that one, but I wanted to make sure future pregnancies were more viable before announcing them,” says Faye W. POPSUGAR. “I shared them to break the news to my friends and extended family all at once.”

Anti Pregnancy Announcement Post

“I held it back because I was superstitious.”

“I wish I could have announced it, but when I was pregnant with my first child at age 33, I had been on fertility treatment for almost two years, so I didn’t feel comfortable making an announcement at the time something to do in case something went wrong,” Lisa McCarty, PR, strategy and brand partnerships at Lisa McCarty, tells POPSUGAR. “I saw a lot of my friends posting pregnancy announcements. However, I was apprehensive about sharing because I was superstitious that something would go wrong. I got some surprised responses to my post saying people had no idea I was even pregnant.”

“I waited for my baby to be born because I had experienced loss.”

“Instead of waiting 12 weeks, I waited 16 weeks to announce the pregnancy on social media. Less than two weeks later, I experienced a second-trimester loss,” Teia Wallington, a publicist for Love Publicity in Detroit, tells WebMD. , to POPSUGAR.

“In 2021 we got pregnant again and I didn’t announce it. I was just living life and the day after my rainbow baby was born I posted a pregnancy photo of my husband and me,” she adds. She shared the news on social media the day after her baby was born, writing: “After the storm there really is a rainbow… and I’m so excited, y’all!”

“It’s too much information to share.”

“No, I didn’t share it. I quit social media the same month I got pregnant. My daughter is now two and a half and she has no online presence,” Megan W. tells POPSUGAR. “I think it is so unethical to use people as a tool for attention. Pregnancy announcements are fine in person but online they are dangerous and done not with the intention of informing friends and family but to get attention and influence from those which you don’t talk often.”


Ultimately, whether pregnancy announcements are becoming less popular is subjective. What is clear is that every pregnant woman can decide for themselves when and how they want to share their pregnancy news on social media, or if they want to share it at all. It’s about respecting their autonomy and freedom to make a personal choice that feels right for them.





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