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In addition to her music career and reality show ‘Watch Out For the Big Grrrls’ on Amazon Prime, Lizzo runs a shapewear line called Yitty in collaboration with activewear brand Fabletics. She first teased the venture in March 2022, writing in an Instagram post, “I’m about to announce the biggest ever. Bigger than anything I’ve ever done. 3 years in the making. A dream come true Stay tuned bitch.”
“I’m selling a mindset of ‘I can do what I want with my body, wear what I want and feel good about it.'”
It makes sense that Lizzo, a longtime proponent of body positivity and de-stigmatizing being fat and healthy, would turn to empowering people to love themselves. She champions a range of groundbreaking looks that promote radical self-acceptance and new standards of beauty. “I’m selling a mindset that ‘I can do what I want with my body, wear what I want and feel good about it,'” she told The New York Times, adding that her pieces will “give everyone the chance to speak for themselves when it comes to what their bodies should look like and how they should feel in their bodies.”
Yitty, named after the award-winning star’s childhood nickname, creates shapewear like a second skin based on the principles of inner confidence, self-love and effortless everyday wear. The inclusive brand is revolutionizing the concept of sizing, offering options for every body type. “Instead of thinking about size in this linear way, we think about it on a spectrum that involves everyone,” said an official statement from the brand. “Everybody’s size is just his size. It’s not high, it’s not low. It’s not big, it’s not small. It’s just your size.”
Preview every time Lizzo wore Yitty, and shop your favorite pieces at Yitty.com.
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