Warner Bros. Discovery has begun fixing the controversial “creator” credits section on its recently relaunched Max streaming platform, more than a month after the company apologized for rejecting the talent behind movies and TV shows. According to deadlineearlier this week, the entertainment giant began reviewing the credit sections on its various platforms — currently lumping writers, directors, producers, and more as unremarkable “creators.”
“This is a credit violation to begin with,” Meredith Stiehm, president of Writers Guild of America West, said last month. “But even worse, it’s disrespectful and insulting to the artists who make the movies and TV shows that make their company billions.”
The updated credits sections include well-known categories that allow the creators of each title to be properly credited for their work. Some of these can already be seen on the updated credits for Succession. deadline says the sections will include Created By, Director(s), Writers, Producers, Developed By, and Based on Source Materials, if applicable. The rollout is expected to take two weeks.
A few days after Warner Bros Discovery issued an apology in May, Warner Bros Discovery warned that fixing the credits on its platform “could take weeks” as it needed time to transfer, verify and finalize the data. to round. “It’s not as easy as pressing a button,” said a studio insider deadline. Warner Bros. Discovery claims that a “technical error” during the transition from HBO Max to the new Max streaming platform was the cause of the problem.
Intentional or not, the timing of this situation has painted a significant target on the studio. Various strikes and union activities by groups such as the Writers Guild of America. Screen Actors Guild and Directors Guild have been taking place over the past few weeks as professionals within the industry fight to ensure they are fairly compensated, credited and protected from being replaced by AI. Understandably, they didn’t appreciate the disapproval.
“The unilateral move by Warner Bros. Discovery, without prior notice or consultation, to lump directors, writers, producers, and others into a generic category of “creators” in their new Max rollout while we are negotiating with them is a grave insult to our members and our union,” said DGA chairman Lesli Linka Glatter in response to the new Max credits. “This devaluation of artists’ individual contributions is a disturbing trend and the DGA will not stand for it.”
Disclosure: The Verge editorial staff is also affiliated with the Writers Guild of America, East.