Netflix is expanding from streaming and mobile gaming into an entirely new category: the foodservice industry. The company announced yesterday that it is opening a pop-up restaurant called Netflix Bites, featuring chefs from several Netflix cooking series, such as “Chef’s Table,” “Nailed It!” and “Iron Chef: Quest for an Iron Legend.”
While the streaming giant has launched immersive experiences based on past shows, including “Stranger Things,” “Squid Game,” “Bridgerton,” and “Money Heist,” this is Netflix’s first entry into the restaurant business.
Netflix Bites visitors can sample food from “Iron Chef: Quest for an Iron Legend” chefs Curtis Stone, Dominique Crenn, Ming Tsai and Andrew Zimmern, as well as Rodney Scott and Ann Kim from “Chef’s Table” and pastry chef Jacques Torres , the lead judge of “Nailed It!” Other participating stars include Nadiya Hussain from “Nadiya Bakes” and mixologists from Netflix’s “Drink Masters” – Frankie Solarik, Julie Reiner, LP O’Brien and Kate Gerwin.
Netflix Bites is only open for a limited time. The restaurant will launch on June 30 and will be open daily from 5pm to 10pm PT. A brunch menu is also available on weekends from 10am to 2pm
Netflix has not revealed exactly what will be on the menu, nor has it revealed prices.
To make reservations, people can visit www.netflixbites.com or Resy. According to the description, reservations require a $25 non-refundable deposit per person, which will be credited to the final bill.
Netflix Bites is located at the Short Stories Hotel (115 S. Fairfax Ave.) in Los Angeles, conveniently down the road from The Grove, where Netflix opened its first pop-up store in 2022.