Snapchat today announced that its Snapchat+ subscription service has reached 4 million paid subscribers in its first year since launch. The company also revealed two upcoming features that subscribers will be able to access in the near future.
The first feature is called “Expressive Chat Messages” and allows users to send messages in larger font sizes. The second new upcoming feature is called “Custom Chat Colors” and will let users choose the color their name will be displayed in as they appear in chats. Snapchat currently shows your name in red in chats by default, but subscribers will soon be able to select the specific shade they want their name to appear in.
Snapchat’s latest milestone comes when the company revealed in April that its subscription service reached 3 million paid users. After launching in June 2022, Snapchat+ reached 1 million subscribers last August and 2 million subscribers in February.
While the subscription service is showing steady growth, the latter number still only represents a small fraction of the app’s 375 million daily active users.
In the time since its launch, Snapchat+ has launched several notable features, including an AI-powered chatbot called “My AI”. While the feature was initially only available to subscribers, the company later made the chatbot free for all users. However, Snapchat has announced exclusive My AI benefits for subscribers, including a new generative AI feature that allows Snapchat+ subscribers to send Snaps of what they’re up to to receive a generative Snap back from the in-app chatbot.
Snapchat+ costs $3.99 per month and gives subscribers access to experimental and pre-release features, along with custom app themes, unique app icons, the ability to pin your #1 BFF, and more. The subscription service is available in the United States, Canada, United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia and United Arab Emirates.