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There’s a common theme among many beauty founders of color: If you don’t see yourself enough in an industry worth billions, you try to make yourself (and others like you) feel seen. This includes some of our favorite Asian-owned brands such as Fable & Mane, Glow Recipe, Hero Cosmetics, Ranavat and more, which celebrate the cultural rituals and indigenous ingredients passed down through centuries in East Asia. , Southeast Asia and the Middle East, but are so often commercialized by Western countries.
Take, for example, Charlotte Cho, who founded online K-beauty retailer Soko Glam to celebrate her Korean heritage and the beauty products it has inspired, or Priyanka Ganjoo, who recently launched Kulfi Beauty as a nod to her South Asian heritage.
Of course, it’s not just K-beauty you should be familiar with; there is so much more to explore when it comes to Asian-owned beauty brands. From Japanese-inspired brand Tatcha to famed makeup artist Patrick Ta’s eponymous brand, we’ve rounded up our favorite Asian brands worthy of supporting now and forever.
— Additional reporting by Jessica Harrington
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