The Kerala Story Day 9 Box Office India: Adah Sharma led drama sees best theatrical day; Crosses Rs 100 crores

The Kerala Story, led by Adah Sharma, is historically engaged. The film started well with collections of around Rs 6.75 crores nett, but it is the trending that has left everyone stunned. The film has registered double digits on every day of its run except the first day. It crossed the Rs 100 crore nett India threshold on the second Saturday with collections of around Rs 17.50 – 18 crores nett on day 9, and it is now the second highest grossing Hindi film of the year, only behind Pathaan . It won’t be a surprise if the film practically doubles its first 10-day collections, though there will be more clarity on where the film is headed based on the second Monday.

The Kerala story has been helped by the controversies surrounding it

The Kerala Story was helped by the controversy it found itself in. The controversy was because of the hateful content and because of the inauthentic data the film used to push its agenda. Movies that hate one community inadvertently gain support from the opposing communities and that’s practically what happened with the movie. It’s not the first time a movie has tried to incite hatred and work theatrically and it certainly won’t be the last time something like this happens. Agenda-driven movies have a long history. Movies have been made to twist history, change stories and more. Cinema is still the most powerful medium for influencing perspectives. Concepts such as half-truth are used to convince the public to believe things that are not true.

Anyway, the bottom line is that The Kerala Story is another major blockbuster hit for the Hindi film industry. The producers will take more than Rs 100 crores from the film. The huge success of the film can lead to many more ‘driven’ films in the future.

The Kerala Story takes is a blockbuster (Credit: Sunshine Pictures)