Twitter API change hits another Microsoft product: Xbox

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By Webdesk

Yet another Microsoft product is removing its Twitter integration shortly before the social media platform’s new, expensive API plans go into effect.

This time it’s Xbox.

Last week, Xbox gamers noticed they could no longer share video game clips on Twitter. The feature was previously built directly into the console and allowed users to record gameplay and share their favorite moments directly on the social media platform.

“We’ve had to disable the ability to share game uploads directly from the console and Game Bar on Twitter to Twitter,” the official Xbox Twitter account said. replied(opens in a new tab) to a few users who noticed the removal of sharing on Twitter. “You can still share your favorite moments on Twitter through the Xbox app for Android and iOS.”

Xbox’s statement adds news of an additional removal from Game Bar available on Windows computers, allowing for similar screen recording and social media sharing functionality.

The official Xbox Twitter account too as long as(opens in a new tab) a step-by-step guide to what users could do as an alternative.

That alternative basically instructs Xbox users to record gameplay they want to share as usual, then go to the Xbox app on their mobile device, find the clip, and then manually share it to Twitter.

While Microsoft has not specified that Twitter’s new API pricing is the reason for this change, it seems very likely. Unlike the faster and now-defunct method of sharing Xbox clips to Twitter, Xbox’s sharing alternative doesn’t use the Twitter API.

Twitter earlier this year revealed plans to discontinue its longstanding free API system. Under its new owner Elon Musk, the company last month announced its new paid tiers with a starting price for enterprise API access priced at $42,000 per month. As a result, many indie developers were forced out close to their Twitter-based applications or function without Twitter integration at all.

But it wasn’t just small businesses that passed on Twitter. Large companies love the online customer service platform intercom and Microsoft have decided not to subscribe to these expensive subscriptions either.

Xbox isn’t the only Microsoft product to drop Twitter, either. Just a day before the Xbox switch, so did Microsoft announced it would remove Twitter integration from the social media management feature in its Microsoft Advertising platforms. Again, this is likely due to Twitter’s new exorbitantly priced API plans.

Microsoft probably won’t be the last company to drop Twitter because of API pricing, either. The question is: who is next?

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