WhatsApp now allows users to shop and pay in-app in Brazil

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By Webdesk


WhatsApp users in Brazil can now officially pay small businesses for goods and services from Meta’s messaging app, the company has announced. The merchant payments feature is now available to a “small number of businesses” but will roll out more widely in the coming months, allowing customers to make purchases using Mastercard or Visa credit, debit or prepaid cards “without having to to do.” go to a website, open another app or pay in person.”

TechCrunch reports that businesses used to be able to accept payments through WhatsApp by using third-party payment services, but now the messaging service offers direct payment functionality.

Payment services like these are important to WhatsApp, as it increasingly presents itself as a way to message and communicate with businesses, as well as simply communicating with friends and family. It’s a pitch that shares many similarities with Tencent’s WeChat, the Chinese service described as the “app for everything” that offers social media and payment features in addition to instant messaging.



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