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Mascara is one of the most versatile beauty products on the market. It has the ability to transform lashes into the length, shape and fullness you desire. It can accentuate sparse lashes by adding dramatic volume and it can lift straight lashes by creating a noticeable curl. Some of our favorite mascaras promise the boldness of fake mascaras, while others pride themselves on making your lashes look natural. Whether you’re looking for a waterproof mascara, a formula that’s clump-free, hypoallergenic, or vegan and cruelty-free, there’s plenty to choose from. Some mascaras work overtime to enhance beauty, with shades like jet black, purple and blue. Ultimately, you can tailor your mascara to your lash needs, whatever those may be. To find the right mascara for you without breaking the bank, Target has excellent options.
The fan-favorite retailer has an incredible selection of top-rated mascaras that work with your lashes to give you the length, definition, and/or fullness you desire. From well-known TikTok brands like Physicians Formula and Honest Beauty to affordable and reliable names like L’Oréal and Maybelline, these mascaras have everything you need to take your lashes to new lengths. Whether you’re looking for a mascara that’s safe for sensitive eyes (we’re behind the Maybelline Green Edition Mega Mousse Mascara, because it’s 99 percent natural ingredients) or you want a product that gives you substantial volume (try the CoverGirl Lash Blast Clean Volume Mascara), there’s a mascara at Target that’s made for you. Read more about the best mascaras below.
– Additional reporting by Angela Elias
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